Back in the day ice lolly manufacturers would cruelly hide the punchline to a joke under the lolly.
Forcing us kids to eat the lolly just to read the punchline.
In a similar vein Berlin design studio Adam + Harborth have launched a range of greeting cards with a QR code that you have to scan in order to read the extra message.
We’ve seen one of the extra messages and couldn’t help thinking that